It’s Wedding Time!

You may be noticing how difficult it is to get weekend appointments these days. Well The main reason is the amount of Bloom wedding we’re doing! It’s been amazing to see so many beautiful brides coming into Bloom for their special day. We recently participated in “The Not Wedding” at the Wythe Hotel in Williamsburg, Brooklyn.



It was a gorgeous event and we got to show off some Bloom’s famous vintage wedding hair & makeup styles. Check out more photos of the event here and on Ruffled here, or watch the video:

Herban Gardening: Caring for Your Herbs

Once your herbs are settled in and growing there are a few tips that you can use to keep your garden strong and producing lush herbs for your dinners and deserts!! So, for our last installment of Bloom’s Herban Gardening Series I’ll give you all the insider tips for how to keep up with the care of your new garden!!

– Firstly, herbs must be watered regularly. How much or how little depends on the types of herbs you’ve chosen to grow so research each herb throughly to make sure you are giving your growing plants the water they need! Also, potted herbs need a bit more water than their outdoor counterparts because they tend to dry out faster! And of course you’re herbs will need more water when it’s hot a dry than when the temperatures are cool and rainy… so come summer get a water canister ready for their daily hydration!!

-Weeding your outdoor herbs is an important part of their caring for them. It’s easiest to check for weeds once a weeks so you can catch, and remove them, when they’re small! There are a plethora of reasons you’ll want to keep weeds out of your garden, from competition for water to attraction of bugs, so be sure you keep up with this easy tip!!

-Be sure to prune, prune, prune!! Do not take the big, tough leaves off the bottom, they act like solar power that energizes the growth of the whole plant. Instead, prune off the top. When your herb starts to get too tall, cut off the growth above the last set of leaves. This will allow two new growth points for your herb. Keep up with this once a month and help your herbs grow into robust and happy plants!!

-Luckily herbs don’t need much fertilization, but for a heathy boost use an organic liquid fertilizer once or twice during the growing season and you’ll see a notable difference!!

-Now your outdoor herbs may encounter a few new uninvited guests to their garden, not to worry there are a few things you can do to naturally keeps them at bay. Be sure to remove any dead or sickly looking leaves that may have already been attacked by insects, keeping plants healthy to begin with is the best prevention. Also, to keep sluggish bugs away place crushed egg shells around the base of your herbs which will not feel so great on their slimy little bodies. Lastly, include some VIP guests like ladybugs or toads to your garden which are natural predators of plant lice and slugs!!

-Lastly, earthworms are always a good option! Let them roam freely in your garden and they’ll give you an air circulated, well watered and strongly rooted garden!!

We hope you enjoy the best of your garden’s rewards!! Be sure to upload pictures of you indoor or outdoor garden AND all the delicious meals you’ll be able to create from them to your Instagram account and tag us @bloomnyc #herbangardening

Herban Gardening: Planting Your Outdoor Garden

So, you have your very own plot of land tucked away in your backyard, up on your roof or in a community garden… but now you have to figure out what to grow. Oh yeah, and more importantly, how to grow it! Not to worry, these steps will help you devise a plan and have you garnishing your rosemary quiche in no time!!

Community Garden in Park Slope, Brooklyn (photo cred: Bryan Derballa for The Wall Street Journal)

-First observe which herbs you use most often. Make a list of dishes you regularly make, like grilled chicken or Mediterranean salads, and figure out how you can enhance these dishes with herbs like dill, parsley and basil. Whatever sounds good to you, add it to your list!

-Now find the perfect spot in your yard, one that will get at least 6 hours of sunlight a day. Then, figure out how much space you will need for each herb according to the back of the seed package. You may have and narrow down your list of herbs depending on the amount of space you have for your garden.

-As we posted in the first Herban Gardening installment, all soil will be different but there are some requirements that every herb needs. Select a site with well draining soil, or if that is not a possibility, improve the soil you have with a compost mix or peat moss. Dig into and churn up all the packed soil 2 feet down in your gardening area. Then, add compost and mix in thoroughly.

-Now, begin planting but only after you are sure the last frost has come and gone and judging by the incredible sunshine we have gotten today, it most definitely seems like that is the case! Read the back of your seed packets for instructions on how to plant the various herbs you’ve chosen, including how much room to leave between each plant.

-Then, dig little holes (again, refer to the packet to see what depth each herb requires the seed to be planted at), fill them with your seeds and cover with soil.

-Be sure to water your new little seeds every other day and enjoy watching them grow into seedlings and then, into full grown herbs!

-Lastly, I recommend researching each herb you’ve chosen to grow so you can be better prepared on how to care for them as best you can!!

This is part three of a series on planting and growing herbs in NYC! Check back for the next installment on how to care for your growing herbs!!

Herban Gardening: Planting Your In-Home Garden

Not all of us are able to get our hands dirty in our own plot of city land but not to worry, the ability to grow your own garden is definitely not out of your reach. Growing your own in-home garden is just a few cute pots away. Just follow these quick steps and you’ll be planting your own home grown herbs just in time for spring!!

-Find a perfect spot in your home, a place that is near a window and full of sunshine. It can be a windowsill, but doesn’t have to be because if you don’t have enough windowsill space then these incredible round plant stands by Terrian (below: 1) are the perfect way to get your growing plants all the sun they need!

-Pick out the perfect planters for your new plants. I prefer to use one planter per herb so I can tailor the care for that specific plant, however if you’d like to put more than one herb in a planter then just be sure you are choosing to pair herbs with similar needs. Also, look for pots that have saucers to catch excess water. I love these gorgeous pots from West Elm (below: 2)! They are also chalkboards so you can write the herb your growing write on it’s pot and keep from confusing them when they are just beginning to sprout!

-Get your pots ready for their new seeds by filling them with potting mix. You can use an organic seed starting mix or potting soil, however I prefer to get both and create a 50:50 mix to use in all my pots. Just avoid using garden soil, it can harbor small organisms which aren’t very good for your new growing garden! Then, fill each pot with soil to about two inches from the top.

-Now for the fun part, getting to choose the herbs you’d like to grow (below: 3)! My favorite seeds come from the Hudson Valley Seed Library (below: 4) because they not only grow incredibly well, but their art packs look beautiful and unique!

-Begin sowing your seeds, checking the packet for information on the depth you should plant each seed since in varies between each herb. Then, be sure to research the herbs you’ve chosen to grow, since they all have different needs to make they comfortable and healthy! The more you know about how to care for your specific herbs, the better and faster they will grow… and that means lots of delicious and dynamic meals to come!!

-Now you have a city garden all your own!! Green space is so calming to the soul and you’ll feel great waking up each morning and looking at your new addition, be sure you care for them and keep them feeling just as great as you do. Water your herbs regularly keeping their soil moist while not letting it get soggy. One way to do this is to be sure to drain your saucers about 30 minutes after watering. Also, buying a good organic fertilizer to use on you herbs about every two weeks will help them growing strong!!

1. Round Basket Plant Stand: Terrian ($88-$98), 2. Chalkboard Planter: West Elm ($8-$18), 3. Herb Chart, 4. Art Packs: Hudson Valley Seed Library ($3.75 each)

This is part two of a series on planting and growing herbs in NYC! Check back for the next installment on how to plant your outdoor garden!!

Herban Gardening: Checking the Soil

March is here and with it comes longer days, sunshine, and the promise of fresh herbs finding their way from your yard or windowsill to you salads and side dishes! For those of us who are lucky enough to have their own little patch of dirt; whether community garden, rooftop or backyard space; here are a few pointers to help you decided if it’s time to begin dinging into your soil:

-Take a very small handful of soil in the palm of your hand and begin forming a ball out of the soil by squeezing your hand into a fist around the soil

-Once a solid ball has formed take a finger and lightly tap the ball OR drop the ball from a height of three feet

-If the ball breaks apart easily into a pile of loose dirt, then you are ready to being digging into and working the soil…

-If the soil, however, slowly falls apart in large clumps then the soil is still retaining too much moisture to begin working it

-Another helpful way to check if you’re still unsure is to assess the color of your soil; dark soil is still retaining water, while lighter or ashy soil is most likely ready to be worked

It is important to be the early bird in gardening, but if you are the too early bird you’ll be out hunting before the worms are even up… What I mean is, if you begin working your soil before it is ready you’ll do more damage than good. Heavy, wet soil doesn’t break up into the light and airy texture best for breathing plants… plus, all those large clods you’ll create by digging when the soil is too wet will end up drying into awful rock-like clumps that become nightmares to break up when your soil really is ready. So take your time, and be thankful for the outdoor space awaiting your perfect little city garden!!

This is part one of a series on planting and growing herbs in NYC! Check back for the next installment on how to find or create the perfect in home or windowsill herb garden!!

Bloom Books: It’s Not You, It’s Me

Robert “Bobby” Hold, Jr., is a nationally registered and certified Physician Assistant (MPAS, PA-C), currently based out of New York City. Bobby has recently written and published a new book entitled “It’s Not You, It’s Me: The Most Important Break Up Of Your Life… Ending Your Relationship With Obesity.” His book is the candid and honest story of how he lost over one hundred pounds, through good old fashioned diet and exercise. By personally accepting himself and his homosexuality, Bobby was able to face himself and face his fat.

In the book, Bobby boldly tackles a prevailing misconception about obesity that has long stigmatized a broad cross section of the population. “Popular logic will have us believing if a person is overweight, they should just stop overeating and they would lose the weight, but it’s not quite that simple,” he explains. “People who have never dealt with eating issues fail to realize that you can’t stop overeating until you figure out why you’re doing it in the first place. They don’t comprehend that there may be something else going on.”

Bobby’s book skillfully digs beneath the psychological underpinnings of obesity with a genuine look at his own struggle with being overweight, unabashed truthfulness, and meticulous medical training. “My own story was one of trying to battle my personal issues,” he admits. With his powerfully resonant motto “Lose weight, find yourself”™ Robert is poised to make an impact on an industry that often issues out band-aid fixes for wounds requiring a more intense healing process.

For more information, such as before-and-after pictures and how to buy the book, head over to It’s Not You, It’s Me The Book or if you’re ready to read Bobby Hold’s transformative book (buy the book).

Trouble with our Phone Lines

If you’re having trouble reaching us because your call won’t go through, please be aware we are experiencing issues with our phone lines. Please email to schedule your appointment or for any other questions you might have, and we will get back to you as soon as we can. We are sorry for any inconvenience this may cause, we are working on getting them back up as soon as possible.


Bloom Beauty Lounge
(212) 255-9355

L&O: Make It Your Own

The average person spends nearly 350 days worth of time in the shower, and that is only if you’re in there for less than fifteen minutes a day!!

Today I realized just how wonderful that time can be spent. You see, I love spring… winter is nice sometimes, but nothing beats the smell of fresh flowers blooming all over the city. So, I created my own little springtime with scent tailored Lavender & Oak products. Not only are they good for me; paraben, petrochemical and sulfate-free; but by choosing from over twelve different essential oils I was able to tailor my hair products to remind me of the small pleasures in life! My choice? Lemongrass, lavender and geranium. So don’t just let the moments pass you by, instead make every moment an experience that is all you own.

Lavender & Oak Cleanse ($27.99); Lavender & Oak Moisturize ($22.99); Lavender & Oak Leave-In ($22.99), Lavender & Oak Curl Cream ($22.99)

BLOOM SHOP: Valentine Gift Guide

Your best bud for life just fills you with unconditional happiness… maybe you’ve even found the person who makes your heart skip a beat… either way Valentine’s Day has just given you the perfect excuse to give your someone special a little something special!! Now for that part that gets a bit tricky, because whether you’ve been together a month, a year or a decade you still seem to find yourself pondering the great gift giving question, “What should I get them?”. No worries, come in to Bloom Shop and let us help you navigate the waters of gift giving gold and leave you feeling confident as the wraps come off… and we have you covered there, too, because we put them on for free!

1. Rifle Paper Co. “Valentine’s Balloon Card” ($5); 2. Butter London Nail Lacquer “La Moss” ($15); 3. Linnea’s Lights Candle “Vanilla Noir” ($16-$30); 4. Tilly Doro Gold Plated Studs “Hearts” ($20); 5. Joya: FvsS Parfum in handcrafted porcelain bottle with 22k gold dipped wand “No. 1”, “No.6” ($112); 6. Lauren Wolf Necklaces: Silver Amazona Bone ($190), Silver Stingray Goddess Pendent ($348), Silver Stingray Crescent ($248), Blackened Silver Talisman ($138)

Trouble With Our Phone lines

If you’re having trouble reaching us via the phone please be aware we are experiencing issues with our phone lines and only one call can get through at a time. Verizon is working on this problem but we are being told that it probably wont be fixed until the beginning of November. Please email to schedule your appointment for the quickest response. If the phone keeps ringing with no answering machine know that we are on the line with someone and are unaware of your call. We’re sorry for this inconvenience and hope to fix it as soon as possible.


Bloom Beauty Lounge
(212) 255-9355