Organic vs. Ammonia Color?

I get asked this question a lot, “Do you carry Organic hair color?”. This is a loaded question for me. If you ask me that question get ready for a one hour rant on why marketing can make you believe anything. The short quick answer is NO. Why don’t we carry Organic hair color if we are a naturally/Organic based salon? Well that’s because Organic hair color is a marketing scheme. Just because someone tells you their hair color is Organic doesn’t actually make it healthier for you. They only need a few Organic ingredients like extracts to slap a label on it and make you believe it’s healthier for you. Remember, there’s absolutely no one regulating our industry, but that’s another rant for another day.

Ammonia is 100% organic from the earth and evaporates as soon as oxygen hits it (hence the smell) and has been demonized for no good reason except to say that companies want to sell you their brand new “Ammonia Free” hair color. Instead we’ve replaced Ammonia with an even greater evil, MEA. This horrible, man-made chemical will not only dry out your hair but studies are showing that prolonged use can lead to hair loss! Any “plant based” ammonia free dye is going to have MEA in it.

When I heard Wella was releasing a line of hair color that would be PPD and PTD free I was shocked. PPD and PTD are the chemicals in dye responsible for adding brown tones and covering grey. These 2 chemicals are a real problem in the sense that over time a person can develop sensetivities to hair color. Sensitivities reveal themselves through an itchy scalp, swelling, and redness etc. I was skeptical. What did they use to replace these chemicals? Would it be another man-made crap solution or is this the real deal? After a 4 hour long seminar and meeting with two different chemists I am convinced this is finally the real deal.  Wella did the impossible and after 25 yrs of trying to make this dream happen it finally came true. Innocence (I’m not gonna lie I kinda hate the name) is a new color line formulated with a brand new dye molecule called ME+ to prevent sensitivities from hair color. They’ve taken the PPD dye molecule that is responsible for irritating our T Cells and changed the shape therefore creating a dye molecule that cannot bind to our T Cells. This prevents us from having any immune related responses to hair color. Finally safe, beautiful, flawless grey coverage color without being lied to! Let’s face it, we will never get truly 100% grey coverage organic hair color that works and is really what it claims to be, but we can get a solution that is much less irritating and actually works beautifully!

See how it works by watching this video!

I hope this will make you think twice before buying into the “label”. Do your research so you know what you’e actually using/buying/eating etc.


16 Responses to Organic vs. Ammonia Color?

  1. saida says:

    Today I used wella innosence on my client hair that she had itch and burning before with any color I used on her Matrix insider wella koleston perfect. Schwarzkopf and etc.. but very happy today no problem at all with innosence. 5/0 +5/7 . 20 volume. 🙂

  2. Celia Sridharan says:

    I am interested in knowing about the safest and least harmful hair dyes

    • admin says:

      It’t important to read your reactions. Does your scalp itch after you et colored? Is your skin red or do you get hives? Something may be harmful to one person and not to the next because our immune systems are so different. If you have concerns then definitely use Innocense or be natural and embrace your hair without color.

  3. I have had some problems with Hives in my face for about 2 yrs now..and I have reasons to believe it could be the Hair Dye that I am using..I go and have it done with Mitchum products am wondering if they might have added something to their dyes..

    • admin says:

      I’ve only ever seen Mitchum deodorant and I’m unaware that they make a haircolor. However if you are getting hives you most likely have a sensitivity to PPD a chemical used in every single permanent and demipermanent haircolor. Even the color Innocense that I wrote about in this blog has PPD in it but they’ve changed the shape of the molecule so it doesn’t attach to our T-cell and cause irritation. It’s the only haircolor on the market that has that capability right now. I would advise you to stop coloring your hair until you can find someone who has this color line. If you continuing coloring you hair with this sensitivity your reactions will most likely worsen as sensitivities can most likely develop into allergies. An allergic reaction can cause serious damage. Please let me know if you have any more questions.

  4. Hanie says:


    Let me start off by saying I think you’s are fabulous! 😀
    I am very interested in using the Wella Id Range after reading your info & viewing Wellas Vid on youtube…but can you tell me is this range environmentally friendly, as I am presuming the organic ranges are? is the wella range not only good for us, is it good for our environment too? Would you know if Wella is an environmentally friendly company and Brand?
    Waiting in anticipation for your wise reply & insight.


  5. tc says:

    Is me bad for your hair what is the difference between me and me+in the innocence,wella line

    • admin says:

      Me- I think you meant MEA (the greater evil, is a man made substitute for Ammonia monoethanolamine).
      ME+ Is Wella’s name for a new molecule they created (chemical name is :2-Methoxymethyl-p-Phenylenediamine) basically it’s the same as PPD but the shape is changed so it does not irritate our T-cells and cause allergic reactions.

  6. tc says:

    I really appreciate your help with this

  7. Vickie says:

    Hi , I have used the Wella regular stuff and Eufora and got hives from the Wella but slightly then the Eufora I did months later and have been battling hives for 6 weeks but as time passes it’s getting to be less and less…I cannot finpoint exactly what I’m allergic to as I don’t know what’s in each but do you think this could be ok? I know you can’t say for sure and I don’t want to ever go threw this again. Can a patch test be certain? Vickie

    • admin says:

      Hives are a clear sign of an allergic reaction. Unfortunately every time you use color your reactions may worsen. You are most likely reacting to Resorcinol or PPD found in grey coverage hair color. Innocense may stop your allergic reaction from happening but you need to have someone give you patch test to make sure. You can also see an allergist to pinpoint exactly what you are allergic to.

  8. sofia says:

    Hi Clarissa,
    I have not used conventioanl hair color for a year as I had an allergic reaction to it. I have been using Hairprint for a year but it does not cover greay very well and is very drying to my hair.
    Have you read about the ingredients in Original and Mineral (O&M) hair color? What is your take on that?
    Have you seen clients of yours use Wella Innosense and not have a reaction to the modified PPd molecule?
    If that is the case I will do a skin test..

    • admin says:

      Hello Sofia,

      I have not used O&M color and am currently waiting for it to do some tests. I haven’t been given a very clear answer on how the color can possibly cover grey without PPD and Resorcinol. I’m sorry I don’t have an answer for you on that yet but hopefully soon. You are more then welcome to come in for a complimentary patch test of Innocense as it does have amazing grey coverage. We haven’t had anyone allergic to color that has a bad reaction to the line but ever case is different and we do not do color services without a 48hr patch test to guarantee safety.


  9. TMmc says:

    Hi there–

    I’m thinking of switching from henna to a salon dye but have always been concerned about the possible carinogenic effects of hair dye chemicals. Do you have any insight on this? Thanks!

    • admin says:


      As far finding a link between Cancer and haircolor the results are conflicting. If you are coloring your hair once a month I think you are totally fine especially since hairdressers are exposed to color dozens of times over a month and we still haven’t been able to find a link to cancer.
      Here’s a great article from the National Cancer institute on the subject.

      We use a Rabbit air in the salon and it tell us what the air quality is like throughout the day. I can say with confidence that I feel more concerned for myself and my clients when I’m blowdrying their hair versus coloring it especially when the rabbit air turns red every time I blowdry someone with petrochemicals in their hair. Color never causes me to get a sore throat however bleach does. Have you ever seen white smoke in the hair during a blowdry? That’s the stuff we should be very worried about.

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